We are a communications agency dedicated to organic and sustainable agriculture. Our mission is to get your story in front of your customers so you stand out!
We devise winning strategies, build first rate marketing communication plans, and execute on the right mix of public relations and other promotional tactics to tell your story. We go beyond traditional communications consulting by masterfully integrating the best mix of communication tactics to yield the greatest return on your investment.
In addition, Green Penguin offers a unique capability—certification communications. If you have earned an independent third party certification, we help you harness the power of that certification in the marketplace.
Our Areas of Focus:
Food:
Consumer purchasing behavior supports continued growth in the organic food sector, while ongoing research reveals nutrition, flavor and environmental benefits. Farmers are in a unique position to fight global warming, and the agricultural community is poised to benefit from renewed public attention on the merits of eating more fresh produce. What's your unique story—and are you ready?
Flowers:
We have seen an explosion of sustainability certification programs for cut flowers and nursery plants. With the green industry getting still greener, producers and wholesalers are refining their narrative to better convey environmental and social performance. How effectively are you communicating your value proposition?
Fiber:
As consumers further align their values with purchasing decisions, the demand for organic and sustainable fibers is also growing. Led by organic cotton, eco-textiles have gone mainstream. How are you harnessing the power of your organic and fair labor certification to garner greater market share?
Forests:
For over a decade, the Forest Stewardship Council (FSC) has offered consumers assurance that they are purchasing products from “well-managed” forests, which meet the social, economic and ecological needs of present and future generations. As an FSC-certified supplier, how are you keeping your story of fresh? What is your communications road map?
Inputs:
The Green Penguin team loves dirt. In fact, we are excited by soil, stirred by microbes, and exhilarated by biopesticides! Whatever the input and wherever you sit on the supply chain, you have a story. How are you doing in getting that narrative in front of your target market so you stand out?
